For the network marketer, such as myself, his law is important because it illustrates the power of a network of motivated entrepreneurs to create significant income from group sales volume. Here's how a standard business model works with no networking involved: As with any business, for each customer you serve, you receive so much in return. Your economic ratio is 1 : 1. If you serve two people, your economic power or value is 1 : 2. The first number in the ratio is you (your business) and the second number is your customers. If you have 100 customers, your ratio is 1 : 100.
Ultimately, there is a limit to how many customers you can find and serve. You are only one person and you can only serve so many people in a given day. In network marketing Metcalfe's Law of Networking says that your economic power or value is the square of the number of entities (people, customers, or businesses) in your network. So, when you start your networking business with Qnet, your economic power is 1 : 1 squared or 1. That's why in the beginning, you appear to not make a lot of money or have a lot of economic pull. The growth of your network is like the proverbial rocket ship leaving the launch pad. Your progress is slow, lumbering, and sadly, precarious. It’s easy to quit at this early stage and hard to see the potential for making money.
As your network grows, so does your economic value. Economic power is the potential amount of money you will receive from your network. If you have 2 people in your network, your economic power is 4 (1 : 2 squared equals 4). That means, instead of having just 2 potential customers in your network, you have 2 more because of the network each of your two has. As your network grows some more, say you have 10 people in your personal network, your economic value now turns to 100 (1 : 10 squared equals 100.) So, instead of just having 10 people paying you money, you potentially have 100 people paying you from the people within your 10 personal referrals within your network because each of those 10 have the same 10 referral potential you have.